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Say we want to target a group of potential customers through a Facebook advertising campaign on Mystery Ranches FB page. Our target market is people who live in the US, between the ages of 18 and 55, who typed 'hunting' as one of their FB interests, who are college graduates, who are connected to the Wild Sheep Foundation (one of our other clients), and who are not already connected to Mystery Ranch Backpacks. Through FB's advertising software, we can get a close estimate of the number of people who fit that description - 660.
660 people
- who live in the United States
- between the ages of 18 and 55inclusive
- who like #Hunting
- who graduated from college
- who are connected to Wild Sheep Foundation
This is a very powerful and FREE tool that tells us exactly how big a particular segment of users is on Facebook. Further, through FB advertising, ads are directed to ONLY those people in the selected target market. To track your ad campaign FB provides free analytic reports (graph below is a sample overview of a report)
Unlike traditional forms of media advertisement, Facebook advertising is directly targeted, trackable, and offers viewers a 'call to action' that takes them back to the companies home FB page where they are introduced to the brands message and culture. This 'call to action' makes FB advertising very potent at gaining new customers.
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