Last Fall, I started an internship with Seacat Creative, a marketing and social media management firm in Bozeman, MT. The mission of Seacat Creative is to capture and share the outdoor experience. Seacat Creative specialized in the documentation of outdoor experiences, coupled with identifying the most effective means of reaching client's target audience with the content we provide.
One of my roles at Seacat Creative is to create, edit, and track non-traditional media that we share through client's social media platforms and websites. Facebook and Twitter management, photo blogs, web advertisements, email newsletters, and short films are all forms of new marketing media that I am or will be involved with. This blog aims to explore how consumer behavior affects media content and sharing avenues used at Seacat Creative.
