In many cases, a lot of content(videos, blogs, articles) is released into the public domain. Marketers can leverage this public content and share it with their fans on Facebook. We leverage public content multiple times per week. Obviously this shouldn't come to you as any surprise. Why wouldn't you share relevant videos, blogs, or articles to increase engagement on your businesses Facebook page?
About one month ago, Facebook changed it's layout to TIMELINE. Timeline is is a new kind of profile that lets the user highlight the photos, posts and life events that help tell a story. One big change that the layout gives to business pages is the option for fans to send the brand/business page a private message. This not only allows fans to interact more directly with the brand, but also allows us the ability to leverage content through other FB brand pages. Let me elaborate...
One of our clients is Sitka Gear. All of Sitka Gear's video content is contained on Sitkafilms.com. When a new piece of video content is created we share it through Sitka's blog and Sitka's Facebook page. The ability for it to become viral and spread the Sitka culture and message is limited with only two means of distribution. Every short film on sitkafilms.com is loaded full of gear and products from other companies, not just Sitka products. TIMELINE now allows us, the managers/distributors of this content, to contact other FB brand/business pages and ask them to share these videos on their pages. The idea itself is not revolutionary, but does makes a ton of sense. Before, we, the managers of the Sitka FB page, had no way to easily reach the managers of other pages to leverage content. Now by simply going to these other brand pages we can private message them about sharing these films on their pages.
The beauty of the films on Sitkafilms.com, is that other FB brand pages WANT this type of content to share. These films are well crafted, aesthetically pleasing, and shed a new light on an industry that has been severely lacking in video content. This new medium to contact page managers and get them to share our content helps them, helps us, and helps our content creators. I expect this approach to increase sitka films viewership ten fold.
Check out the latest addition to Sitka Films. Dustin Lutt's 'Utah Lion':
Utah Lion from Sitka Films on Vimeo.
