Thursday, February 23, 2012

Seth Godin - The Map Has Been Replaced By The Compass

The map has been replaced by the compass - Seth Godin

The map keeps getting redrawn, because it's cheaper than ever to go offroad, to develop and innovate and remake what we thought was going to be next. Technology keeps changing the routes we take to get our projects from here to there. It doesn't pay to memorize the route, because it's going to change soon.

The compass, on the other hand, is more important then ever. If you don't know which direction you're going, how will you know when you're off course?

And yet...

And yet we spend most of our time learning (or teaching) the map, yesterday's map, while we're anxious and afraid to spend any time at all calibrating our compass.

Retrieved from: http://sethgodin.typepad.com/

As a student and intern, I've noticed that some of the ideas stressed in business school seem to be increasingly less relevant to what is happening in today's business world. Clearly we are building a strong foundation through schooling, regardless if what we are being taught is a bit behind the pace. I wonder how much nation wide college curriculum's will be changing in the coming semesters to meet the ever changing business world?



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