Monday, February 13, 2012

The Power of Video

Online video marketing is a relatively new and POWERFUL tool for businesses in today’s market place. Video is a medium that enables the benefits of products or services to be demonstrated visually. Video is also a great medium for sharing the culture of a brand and establishing identity. When done professionally, online video marketing can reach a large audience, connect with audiences on an emotional level, and increase the credibility of a brand - ultimately leading to more customers and more sales.

A huge part of my internship has been in the sharing of my hunting experiences through short films on Sitka Gear’s website. These films revolve around the experience and the beauty of the animals we hunt. They promote products, but more importantly, the culture of Sitka. Below is my featured piece for 2011, Immersion.

Immersion from Sitka Gear on Vimeo.

1 comment:

  1. LOVE it! Man, you're talented (and hardworking). Thanks for sharing this...

    ReplyDelete